A Small Business With Big Dreams
TubTreasures began with a simple vision: to transform everyday bathroom routines into moments of luxury and sustainability. As a small, independent company, we knew from the start that our path would be different from large corporations. Every decision, such as where to launch, how to distribute, and which markets to prioritize, matters deeply to us.
We don’t have the budget to expand everywhere at once, but that’s what makes our journey so intentional. Each step is guided by care, research, and our long-term goal of creating a premium global bathroom brand rooted in eco-conscious values.
Why Not the United States First?
Many would assume the United States, with its massive consumer base, would be the obvious place to start. In fact, we were well on our way to preparing for a U.S. launch. However, uncertainties around potential import tariffs and changing trade regulations made this path less predictable.
For a small business, unexpected import duties can make or break an early launch. Rather than risking instability, we decided to pause our U.S. entry until the regulatory landscape is clearer. This allows us to focus on building a strong foundation elsewhere while keeping our commitment to eventually expand into North America.
Why We Chose Australia
Australia may seem like an unconventional starting point for a luxury bathroom brand, but it quickly became clear it was the right choice for TubTreasures:
Warm Climate, Real Benefits: With hot summers and consistently warm weather, bathrooms in Australia face more humidity and moisture challenges than in cooler regions. Our quick-drying, diatomaceous earth bath mat offers a real solution, keeping floors dry and safe.
Receptive to Eco-Friendly Living: Australians are known for embracing sustainable, eco-conscious products. With growing awareness around reducing waste and choosing natural materials, our mat fits perfectly into this mindset.
Thriving E-Commerce Market: Amazon Australia has grown rapidly, offering a trusted platform for customers and an accessible entry point for brands like ours. Launching here means we can reach customers nationwide with reliable distribution and support.
Starting Small, Thinking Big
As a new business, we believe in testing, learning, and improving before scaling globally. Launching in one market allows us to refine every detail; from packaging and logistics to customer service and product education.
By starting in Australia, we can gather feedback from real customers, ensure our product lives up to its promises, and fine-tune our processes. This careful, small-scale approach sets us up for long-term success when we eventually expand into new regions.
Australia as Our Launchpad for the Future
Our launch in Australia is just the beginning. TubTreasures has a clear roadmap for the future:
Expansion into North America: Once import conditions stabilize, we plan to introduce our luxury bath mats, and other future products, to customers across the U.S. and Canada.
Growth in the European Union: With its strong commitment to sustainability and design-led living, the EU is a natural next step for TubTreasures.
Broader Product Line: From eco-friendly soap dispensers to sustainable bath textiles, we aim to bring a full range of luxury bathroom products to homes worldwide.
A Positive Partnership With Australia
We see Australia not just as a market, but as a partner in our growth. By choosing Australia as our starting point, we’re acknowledging its unique climate, its culture of sustainability, and its growing e-commerce community. We’re proud to make our debut here and look forward to growing alongside our Australian customers.
Final Thoughts
Launching exclusively on Amazon Australia wasn’t just a business decision, it was a strategic step that reflects who we are as a company. We’re small, ambitious, and committed to doing things the right way, even if that means taking a slower path to global expansion.
Australia provides the perfect environment to test, learn, and grow while delivering real value to customers who need our products most. And while the U.S. and European Union remain firmly in our future plans, we’re thrilled to begin this journey here, proving that luxury, sustainability, and practicality can go hand in hand.
At TubTreasures, every step we take is toward a future where bathrooms worldwide can be both beautiful and sustainable. Australia is where our journey begins, but it’s only the first chapter of our story.
Ready to experience the future of bathroom luxury? Discover the TubTreasures Diatomaceous Earth Bath Mat on Amazon Australia!